• Views: 113
  • No comments

Book Category: Architecture
Posted by quantum 15-05-2017, 08:16


The Icon Project: Architecture, Cities, And Capitalist Globalization

by Leslie Sklair


The Icon Project: Architecture, Cities, And Capitalist Globalization

In the last quarter century, a new form of iconic architecture has appeared throughout the world's major cities. Typically designed by globe-trotting "starchitects" or by a few large transnational architectural firms, these projects are almost always funded by the private sector in the service of private interests. Whereas in the past monumental architecture often had a strong public component, the urban ziggurats of today are emblems and conduits of capitalist globalization.

In The Icon Project, Leslie Sklair focuses on ways in which capitalist globalization is produced and represented all over the world, especially in globalizing cities. Sklair traces how the iconic buildings of our era-elaborate shopping malls, spectacular museums, and vast urban megaprojects–constitute the triumphal "Icon Project" of contemporary global capitalism, promoting increasing inequality and hyperconsumerism. Two of the most significant strains of iconic architecture–unique icons recognized as works of art, designed by the likes of Gehry, Foster, Koolhaas, and Hadid, as well as successful, derivative icons that copy elements of the starchitects' work–speak to the centrality of hyperconsumerism within contemporary capitalism. Along with explaining how the architecture industry organizes the social production and marketing of iconic structures, he also shows how corporations increasingly dominate the built environment and promote the trend towards globalizing, consumerist cities. The Icon Project, Sklair argues, is a weapon in the struggle to solidify capitalist hegemony as well as reinforce transnational capitalist control of where we live, what we consume, and how we think.

Rated:
Total votes: 0

Related Books:

  • Toward An Other Globalization: From The Single Thought To Universal Conscie ...

    Toward An Other Globalization: From The Single Thought To Universal Conscie ...
  • The Broken Ladder: How Inequality Affects The Way We Think, Live, And Die

    The Broken Ladder: How Inequality Affects The Way We Think, Live, And Die
  • The Age Of Spectacle: Adventures In Architecture And The 21st-century City

    The Age Of Spectacle: Adventures In Architecture And The 21st-century City
  • Hashtag Domination: Dominate Social Media And Grow Your Business Through Th ...

    Hashtag Domination: Dominate Social Media And Grow Your Business Through Th ...
  • Social Media Marketing Tips: Best Media Marketing Strategies To Marketing S ...

    Social Media Marketing Tips: Best Media Marketing Strategies To Marketing S ...
  • The Quick-start Guide To Marketing On Facebook: Growing Likes For Your Busi ...

    The Quick-start Guide To Marketing On Facebook: Growing Likes For Your Busi ...
  • Social Media Marketing: Internet Marketing Social Media Marketing Online Ma ...

    Social Media Marketing: Internet Marketing Social Media Marketing Online Ma ...
  • Fabricating The Frank Gehry Legacy: The Story Of The Evolution Of Digital P ...

    Fabricating The Frank Gehry Legacy: The Story Of The Evolution Of Digital P ...
  • Employers' Economics Versus Employees' Economy: How Adam Smith's Legacy ...

    Employers' Economics Versus Employees' Economy: How Adam Smith's Legacy  ...
  • The Psychopath Factory: How Capitalism Organizes Empathy

    The Psychopath Factory: How Capitalism Organizes Empathy
  • Shopping Malls And Public Space In Modern China

    Shopping Malls And Public Space In Modern China
  • Architectural System Structures: Integrating Design Complexity in Industria ...

    Architectural System Structures: Integrating Design Complexity in Industria ...
  • Industrial Megaprojects: Concepts, Strategies, and Practices for Success

    Industrial Megaprojects: Concepts, Strategies, and Practices for Success
  • Work! Consume! Die!: I Am Actually Almost Completely Insane Now

    Work! Consume! Die!: I Am Actually Almost Completely Insane Now
  • Web Service Contract Design and Versioning for SOA

    Web Service Contract Design and Versioning for SOA